By Anastasia Cottone Staff Writer Recently, an ad for PepsiCo. Inc. products was released which caused a lot of controversy on the internet. The ad, which featured Kendall Jenner, a reality TV star and model, portrayed an imitation of the recent protests and marches that have been happening across our country. While Pepsi’s goal was…
By Lauren Zazzara Features Assignment Editor Fashion, more specifically fashion advertising, is becoming real. In the past, it seemed that size 2 models and celebrities were the only ones worthy of endorsing a brand’s clothes. Ads featured heavily photoshopped famous people in beautiful locations. Of course, most ads are still created in this unrealistic…
By Pat Loftus Contributing Writer Located in Murphy, there is a small room painted yellow. Inside that room there are ten students. Inside of those students there are brains. Inside of those brains there are synapses. And inside those synapses are thoughts, ideas and solutions that matter. So why do these synapses matter? The answer…
By Amelia Kibbe Features Assignment Editor Wear your makeup like war paint because it’s game-time in the advertising world. Bonaventure’s on-campus advertising agency (part of the American Advertising Federation,) Kwerkworks, will compete in the American Advertising Association National Student Advertising Competition (NSAC) on Saturday, April 10 in New York City. This year, the team will…
Heather Monahan Assistant Features Editor It’s no secret Donald Trump likes to speak his mind, no matter how harsh or hurtful his statements are. However, his notorious outbursts may be costing him his spokesperson status with Macy’s. Donald Trump is a member of Macy’s all-star cast of celebrity spokespeople, along with Martha Stewart, Justin Bieber…
By Samantha Berkhead News Editor The name ‘St. Bonaventure’ grabbed attention on a wide scale once again two weekends ago, but instead of a sports Cinderella story, it was an advertising one. The university’s chapter of the American Advertising Federation (AAF) placed third of 16 teams in this year’s regional National Student Advertising Competition (NSAC)…
