My friend and I love to listen and compare music and one day he played Jay-z and I played Migos. He asked “who’s better” and without hesitation I defended Migos as best as I could. Aside from saying I was a disgrace picking Migos over Jay-z since I’m a New York City native, he mentioned that Jay-Z has 13 no.1 albums on the Billboard 200. This is valid, it’s evident that Jay-Z is the superior artist, but should artists still be judged by the amount of platinum albums they have or is it time to start judging them by something else?
Klay Thomp’ corner shot, Eight-ball corner pocket.
Before the release of Culture, Migos dropped one album, Yung Rich Nation, and still somehow is referred to as The Beatles of our generation by loyal fans. They’ve managed to generate a buzz by constantly releasing song after song. Mixtapes aside, Migos has a large catalogue that goes beyond any uniformed body of work. Songs ranging from “Versace”, “Look at My Dab”and “Fight Night” have all managed to chart on the Hot 100. Migos are hit-makers, the sporadic singles elevate their brand and make them who they are.
Rain drop, drop top, the Migos don’t need the Billboard top spot.
Not everyone can do what Migos has done. What sets them apart from other artists, is that they understand the power of a one liner. They aren’t interested in complete albums, and they sure aren’t interested in being stereotypical artists. Artists often describe songs as stories, with each verse pushing the story along. Migos understand millennials and know how to make songs just for them. The average attention span for millennials is less than a goldfish, which have an attention span of 9 seconds. Migos must have been keen on this and decided to make every song as quotable as possible. In “Bad and Boujee,” each rapper goes on about their lifestyles, each verse is great in its own way but the only memorable words are “rain drop, drop top” and “Bad and Boujee”. This is by design. If rap is poetry, the Migos specialize in Haikus.
I gave her 10 racks, I told her go shoppin, and spend it all at the pop-up.
People are moment oriented, in this social media world, everyone is obsessed with what’s trending, which celebrity said what, and which artists are popular. People aren’t looking down the line to see what’s the outcome anymore, they want results now. Why shouldn’t artists be judged in such a way? An album takes months even years to make, it’s time to start appreciating artists for what they do in the “now.” Nobody’s going to care about the whole story an album tells and the casual fan won’t listen to it from start to finish.
It’s all about the here and the now, what pops at the moment Migos has mastered that. They aren’t just the Beatles of our generation, they’re a Fortune 500 brand. Welcome to Migos Media everybody.
Luis Rosario is a contributing writer for the Bona Venture. His email is rosaril14@bonaventure.edu
