By Alexandra Salerno
Managing Editor
Jess Rehac, WSBU-FM 88.3, The Buzz station manager, never imagined her favorite YouTube channel would one day make a video for her favorite radio station.
Sorted Food, an online United Kingdom food hub that publishes weekly how-to cooking videos on its YouTube channel and website, emailed Rehac during winter break with an idea.
“I received the email from (Sorted Food) and they wanted to know if Sorted and the Buzz could kind of collaborate,” Rehac, a junior elementary education major, said. “They would make us a video and we would help promote them at our school. So, we would spread their (brand) a little more outside of the U.K. and we could gain some attention outside of the U.S.”
Rehac recieved the email after following Sorted Food’s twitter account.
After break, Rehac met with the Buzz board of directors and set plans into motion. Students were able to vote for a recipe that Sorted would make into a how-to video.
“The school voted on a pasta recipe, probably because pasta is pretty easy to make,” Rehac said. “If you live in Dev, you know that we tend to burn Easy Mac, so the recipe needed something really simple.”
After polling students, the Buzz gave Sorted guidelines for the recipe.
“We wanted something that you make with a lot of people and for a lot of people,” Rehac said. “It needed to have ingredients that were cheap and easy to find. We also wanted to be able to adapt the recipe for a lot of different tastes, so our second-place recipe request was for a vegetarian recipe so that everyone who voted could feasibly make it and eat it.”
Rehac said the Buzz recently sent its video request and Sorted is currently testing different recipes for the final video, which should be released in the upcoming weeks.
“Hopefully in the video they’ll mention St. Bonaventure and WSBU,” Rehac said. “ They’ll lay out the parameters for our request and then tell how the recipe they make fits that request and they’ll show us how to make it.
Promotions director Meghan O’Rourke said after the video is posted, the Buzz will release a food-related Buzzworthy edition.
“It’s really exciting that they wanted to partner up with us,” said O’Rourke, a junior journalism and mass communication and French major. “I think it could get us some attention in the U.K.”
Rehac agreed.
“I think that it’s cool that a U.K. food hub wants to know what the opinions of WSBU are,” Rehac said. “It’s amazing that as such a small school, we’re getting enough exposure in the world that five guys from the U.K. can look us up and realize that the Buzz is not only a big part of St. Bonaventure but college radio in general.”
Rehac said she can’t wait to watch the video once it’s posted.
“I’m hoping that once the video is out we will be able to get together as a board of directors at someone’s house and make the recipe.”
salernak10@bonaventure.edu
